In an exciting development within the independent film industry, Jason Hellerstein, a prominent figure in film distribution, has announced the founding of a new company, 1-2 Special. This North American film distribution company is set to carve out a distinct niche by focusing on acquiring and releasing cinematic gems that originate from both domestic and international film festivals. Set to launch its operations at the 2025 Berlin International Film Festival, 1-2 Special aims to make a notable impact in the industry by releasing up to ten carefully curated films each year from its New York base.
Hellerstein envisions 1-2 Special as a platform that champions groundbreaking filmmakers eager to push cinematic boundaries. With a commitment to showcasing bold narratives that resonate with audiences, Hellerstein highlights the growing demand for innovative storytelling within the film landscape. This initiative represents a response not just to market trends but also to a cultural appetite for films that challenge conventions and evoke meaningful conversations.
Hellerstein stated, “We’re eager to meet the growing demand for bold, boundary-pushing cinema,” indicating a strategic direction that aims to harmonize critical praise with commercial viability. The emphasis on melding artistic integrity with financial success is a critical undertaking, especially in an era when audience preferences are continually evolving.
Hellerstein brings with him a wealth of experience from his previous role at Sideshow, where he played a fundamental part in the acquisitions, marketing, and strategy behind a portfolio of noteworthy titles. His experience with films such as “Drive My Car” and “EO,” which collectively received multiple Academy Award nominations and achieved substantial box-office success, positions him favorably for this new venture. The success of Sideshow, including the magnificent journey of “Drive My Car” — which won an Oscar for Best International Feature and grossed over $2.3 million — is a testament to Hellerstein’s strategic capabilities and industry insight.
As CEO of 1-2 Special, Hellerstein will be actively involved in selecting films and guiding them through not only their theatrical release but also their awards campaigns. This dual focus is essential in today’s film industry, where critical recognition can significantly enhance a film’s commercial prospects. The integration of artistic merit and marketplace appeal could set 1-2 Special apart in a crowded field of distribution companies.
With plans to expand his team in the coming months, Hellerstein is poised to shape a dynamic and responsive distribution model. The initial phases of 1-2 Special will anchor itself in festival circuits, aiming to cultivate relationships with talented filmmakers and expose North American audiences to diverse cinematic works. Hellerstein’s departure from Sideshow has opened a new chapter in his career, providing him with not just the motivation but the autonomy to redefine his impact on the industry.
As 1-2 Special prepares to make its mark, it stands at the intersection of innovation and tradition, promising to bring fresh voices to the forefront of public consciousness while capitalizing on the rich tapestry of global storytelling. This new initiative not only reflects Hellerstein’s vision but also establishes a hopeful direction for the future of independent cinema in North America.