In a significant move to bolster its global distribution capabilities, Mubi has appointed Arianna Bocco, a seasoned veteran in the independent film industry, as its new Senior Vice President of Global Distribution. This announcement follows the company’s recent success with its feature film “The Substance,” which not only marked Mubi’s initial major theatrical release but also earned Demi Moore a Golden Globe award. As competition within the streaming realm intensifies, Mubi’s decision to enhance its distribution leadership reflects a strategic alignment to ensure the brand’s growth and increased market presence.
Bocco, who previously held the president position at IFC Films for over 16 years, brings a wealth of experience to Mubi. Reporting directly to Chief Content Officer Jason Ropell, she will play an instrumental role in shaping the company’s distribution strategies globally. With a focus on the international market, Bocco’s responsibilities will include overseeing the rollout of new releases and expanding Mubi’s reach significantly beyond its current borders. This role is particularly crucial as Mubi has set its sights on becoming a dominant player in foreign territories, diversifying its portfolio, and enhancing its reputation as a purveyor of distinctive independent cinema.
Bocco will make her debut at the highly-anticipated Sundance Film Festival, where Mubi will showcase Amalia Ulman’s film “Magic Farm” at its world premiere. This festival serves as an important venue for independent films, offering Mubi an opportunity to strengthen its industry presence and visibility. Beyond “Magic Farm,” the company has an impressive lineup featuring respected filmmakers such as Kelly Reichardt and Jim Jarmusch, with films like “The Mastermind” and “Father Mother Sister Brother” slated for upcoming releases. Bocco’s expertise will be significant in promoting these titles in the global market.
Mubi’s strategic acquisition of “The Substance,” which it purchased for $12.5 million from Universal before the Cannes Film Festival, serves as a cornerstone for this new phase of growth. The film has achieved remarkable success at the box office, grossing nearly $80 million worldwide, which underscores the potential for Mubi’s future offerings in various international marketplaces. By securing rights in territories such as the UK, Latin America, and India, Mubi has positioned itself to capitalize on the film’s continued success across diverse demographics.
A uniquely qualified addition to the Mubi team, Bocco’s illustrious career includes significant roles in both acquisitions and marketing. At IFC Films, she was known for her leadership over a varied slate of 50 films annually, where she made notable contributions to projects that earned critical acclaim. Her track record reveals her proficiency in identifying and championing innovative storytelling, which aligns with Mubi’s ethos of promoting unconventional cinematic experiences.
Prior to her tenure at IFC, Bocco’s work at Gersh and Miramax Films provided her with extensive insights into various aspects of the independent film landscape. Her experience extends to working with a range of esteemed filmmakers, further solidifying her credentials as a major creative force within the industry.
Bocco expressed her excitement about joining Mubi, emphasizing the company’s unique vision to impact independent film on a global scale. Under her guidance, Mubi is well-positioned to not only expand its titles and reach but also to influence the future of how independent films are distributed worldwide. As the lines between streaming platforms and traditional theatrical releases blur, Mubi’s proactive approach to global distribution will likely play a critical role in defining the future landscape of independent cinema.
The decision to appoint Arianna Bocco is a pivotal step towards establishing Mubi as a formidable player in the global film distribution arena. With her extensive background and clear commitment to fostering independent voices, Mubi is set to make significant strides, pushing boundaries and enhancing the cultural landscape of cinema.